Our Future Unfolds
Design, brand, and build a two day gathering of global leaders.
The Solution
Through thoughtful storytelling and designing a fully immersive exhibition space to showcase the work of key organizations that make up a Orbia’s portfolio, the stage was set to present the group’s future vision.
The Process
Over the course of a month, the team thought through three main factors—location, brand, and experience. We collectively looked at what it meant for the longer term rollout of new values, and a purpose statement across a portfolio of global organizations.
I led the design and the orchestration of the event build across several teams both domestic and international.
Client
Orbia [formerly Mexichem]
Industry
Building and Infrastructure,
Data Communications,
Irrigation,
PetroChemicals
Team
Creative Direction & Experience Design / Anthony Stimola
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Project Lead & Client Relationship / Kristen Kelly
Environments Design / Matt Avalone
Content & Comms / Brian Janosch
Animator / Claudio Fresneda
Our Future Unfolds was more then just a phrase, it was capturing the moment the organization was going through. They were truly at a turning point. I wanted to bring that to life with optimism, as simple and impactful as the phrase itself.
Everything designed was to echo the conceptual idea of unveiling—of opening up something new—a new beginning unfolding.
Our goal was to build out a memorable experience to present the outstanding, future forward work the organization has been doing across the global portfolio.
We designed a space for people to feel enveloped in the content, to feel the emotion that goes into the work that they do everyday. To design a space that felt human, and told a story. Our aim was to make each section of the exhibition capture their attention and hold it.
[Key Learnings]It should tell a story.It should inspire engagement.It should feel human. Make it feel expansive.Make it feel special.Make it feel transformative.
Design spaces for people to be surrounded by their stories and feel the emotion that goes into the work that they do everyday.
